Jeff Braswell

Jeff Braswell

Founding Partner and CEO, Tahoe Blue Ltd

Jefferson Braswell has been successfully providing leading-edge business solutions for the financial sector for over 30 years. Tahoe Blue provides management consulting, information systems architecture, and the design and development of enterprise risk solutions and data standards for the financial industry. 

As one of its founding Directors, he has recently completed a 6-year term on the Board of the Global LEI Foundation (GLEIF), where he chaired the Technology, Operations and Standards Committee.  He is the Chair of the Board of Governors of the ACTUS Financial Research Foundation, and actively participates in financial data standards initiatives, including those of CPMI-IOSCO, ISO 20022 and ISO TC68 (Financial Services),  and he is a member of the ANNA DSB Technical Advisory Committee.

As co-founder and President of Berkeley-based Risk Management Technologies (RMT), Braswell designed and led the successful implementation of advanced, firm-wide risk management solutions integrated with enterprise-wide data management tools on high-performance computing platforms for many of the world’s largest financial institutions, including Wells Fargo, Credit Suisse, Chase, PNC, Sumitomo Mitsui Banking Corporation, Mellon, Abbey National, Wachovia, Union Bank and ANZ.