Andrea H. Schneider-Braunberger has been CEO of the Society for Business History (Gesellschaft für Unternehmensgeschichte GUG e.V.) since 1996. She graduated in 1996 with her thesis on Helmut Schmidt and the Great Coalition, 1966-1969. She published a series of articles and books in the field of banking history and recently family firms. Other business was also part of her research with an emphasis on the “Age of the Extremes” in the 1920s to 1950s. She has written many articles on the role and uses of business history for management. Besides seminars and talks she recently included theories on the impact of the digitalization for company archives. Since 1996 she is key editorial staff of the Journal of Business History (Zeitschrift für Unternehmensgeschichte) and was head of several projects on business history. Since 2012 the not-for-profit association GUG created a branch for its research and archival projects where Andrea H. Schneider-Braunberger is also CEO – the GUG mbH. Since 2006 she is member of the council of the European Business History Association (EBHA), since 2007 treasurer of EBHA and since 2013 vice-president of EBHA, from 2015-2017 president of the EBHA. Since 2007 she is member of the board of patrons of the historical museum Frankfurt.